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Jul 25, 2006

Media cos. want parents, not the FCC, to control kids' TV viewing

Commercial networks, broadcast, cable and consumer electronics trade associations, film studios and the Ad Council are partnering on a broad campaign to educate parents about V-chips, cable channel blocking and other tools and techniques for controlling what kids see on TV, reports Broadcasting & Cable. A new website, www.thetvboss.org, is the cornerstone of the campaign, which is an effort to stave off federal content regulation as FCC leaders aggressively police broadcast indecency and support a la carte cable models.

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