One story, reported three ways, on NPR.org

"It was really a matter of going out with something else in mind, something beyond the tasks required for a good radio piece," says NPR's Howard Berkes in a Poynter Online Q&A devoted to multimedia story-telling. Berkes' recent feature on Arizona physician and aerial photographer Michael Collier, which was the most e-mailed story on NPR.org for 48 hours and remained on the top-10 list for a week, is the starting point for this reporting how-to.