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Feb 5, 2008

Bids for Yahoo leave pubcasters little time to work on their "business model problem"

What would a Microsoft (or Google) takeover of Yahoo mean for public TV and radio? It will accelerate the growth of online advertising revenues, and traditional media will lose money so fast, "it will be too late to reinvent yourself then," predicts pubcasting consultant Rob Paterson. Public TV and radio have to move quickly to solve their "business model problem," Paterson writes, by figuring out how to "offer the best content from TV and Radio AND keep the stations whole."

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