Author looks to a more dynamic public media

Jessica Clark, author of a a recent white paper on public media, shares thoughts on the future of public broadcasting in an interview at MediaShift Idea Lab. One point: "'Legacy media' is top-down, one-to-many media: print, television, radio, even static web pages. We're advancing a more dynamic, relevant definition of public media -- one that's participatory, focused on informing and mobilizing publics around shared issues."